On February 28, 2007 at the Reception Palace of the Diplomatic Corps of the Ministry of Foreign Affairs of the Russian Federation the Third Solemn Ceremony of awarding the laureates of the main prize in the field of trade, services and services "Russian Trade Olympus" took place.
The Solemn Award Ceremony that took place has become a major and bright social event. Worthy companies, a competent jury and respected media - all this is the Joint Final Award of the Year in the field of trade, services and services "Russian Trade Olympus 2007".
In his congratulatory speech, the MP State Duma Federal Assembly Russian Federation Alexey Valentinovich Mitrofanov noted: “We are becoming the richest country. The main thing is that our politicians no longer fall for various political "wiring", do not turn off the path. You are well aware of this, because it is you who are at the helm of our real economy.”
For the awarding of the Laureates in the first subgroup, the Executive Vice President of the RSPP Vladimir Grigoryevich Perederiy, as well as the Deputy of the State Duma of the Russian Federation, Deputy Chairman of the Committee on Economic Policy, Entrepreneurship and Tourism, Chairman of the Moscow Confederation of Industrialists, Entrepreneurs and Employers Elena Vladimirovna Panina were invited to the stage.
The winners were:
"KAMAZ"- “Competitiveness and quality”. The company was represented by Eduard Antonovich Rapnitsky, Advisor to the General Director.
Mattino Group of Companies- "For the high quality standard of the products provided." The company was represented by Oleg Valentinovich Dorokhov - President of the company.
"Pak Group"- "Leader of the tourist market in the segment Ski holidays". The company was represented by Yuri Dmitrievich Stepin - Deputy General Director.
"Lunch"- "People's Recognition". The company was represented by Boris Vladimirovich Gorlov - General Director.
Corbina Telecom- "Excellent quality of telecommunication services". The company was represented by Dmitry Gennadyevich Malov - Vice - President of the company.
"Felix"- "The best assortment and ideal service" - the Company was represented by Natalya Filippovna Bebik - the commercial director of the company.
"Azbuka Vkusa" - "Individual approach to customer service" - the Company was represented by Maxim Nikolaevich Koshcheenko.
For the awarding of the Laureates in the second subgroup, the Advisor to the Chairman of the Federation Council was invited to the stage Irina Mikhailovna Rukina.
The winners are:
Primex– “Leader of cleaning services in Russia”. The company was represented by Yury Vladislavovich Ryabichev - General Director, President of the Association of Cleaning Companies.
"12 months"- "Effective pricing strategy". The company was represented by Oktam Abdykhalilovich - Deputy General Director.
"Econika - shoes"- “Impeccable service and exceptional attention to each customer.” The company was represented by Irina Eduardovna Chechel - Marketing Director.
ECOPSY Consulting- "Leader in the field of recruitment and personnel management." The company was represented by Vladimir Viktorovich Stolin, Chairman of the Board of Directors.
“United Europe-S.B. - »- “Impeccable service and exceptional attention to each customer.” The company was represented by Andrey Stanislavovich Nikolaev - General Director.
"ECOTEX-TRADE"- “Leading manufacturer of children's goods in Russia”. The company was represented by Svetlana Nikolaevna Sidorenko, General Director.
"EUROGROUP"- "Exclusive goods for newborns" The Company was represented by Vadim Viktorovich Reva - General Director.
The companies that became Laureates of the Prize in the third subgroup were awarded by the Deputy of the State Duma of the Federal Assembly of the Russian Federation (LDPR faction), Deputy Chairman of the Committee on Constitutional Legislation and State Building Alexei Valentinovich Mitrofanov.
The winners are:
Whatcom- “Reliability and accuracy of equipment”. The company was represented by Roman Evgenyevich Skorokhodov - General Director.
"USN-Projects"- Efficiency and professionalism. The company was represented by Sergey Gennadyevich Klypa - Head of the Department of Industry Solutions and Advanced Developments.
Furniture concern "Katyusha"- Expansion of assortment and high level of service. The company was represented by Sergey Aleksandrovich Avdeev, President of the company.
"MVO-Capital"- "Leader of the capital's car service." The company was represented by Nadezhda Veniaminovna Zavershinskaya - Head of Marketing and Advertising Department.
Holding "Marta"- "For exclusivity and customer focus." The company was represented by Evgeniy Borisovich Sukharnikov, PR Director.
"Visma"- "Environmentally friendly products" - the Company was represented by Valery Aslambekovich Geryugov - General Director.
Hewlett Packard JSC- "Reliable and easy-to-use technology for home and business." The company was represented by Dina Alexandrovna Nurkaeva - Marketing Director.
Aleksey Borisovich Tselykh, Managing Partner of Retailer.ru Community of Professionals in Retail Trade, was invited to the stage to award the laureates in the next subgroup.
The winners are:
"Electronics"- "Shopping and entertainment complexes European level". The company was represented by Yulia Olegovna Glazova, Deputy General Director.
"Radezh"- “Leading position in the market and reliable partners”. The company was represented by Yury Vladimirovich Sudarev - General Director.
"First aid"- "For contribution to the development of the modern pharmaceutical market in Russia." The company was represented by Ekaterina Mikhailovna Yarukova - Press Secretary.
"Kazan Lion"- "Traditions and quality". The company was represented by Nina Artemyeva Tsapko, Chairman of the Board of Directors.
"Contrast" - « High level service and quality of services provided” The company was represented by Tatyana Mikhailovna Korzun, General Director.
MDM - Shop For Shops- "High Dynamics of Development" - the Company was represented by Alla Viktorovna Fil - Deputy General Director.
Bookbury- "The most comfortable bookstores" - the Company was represented by Svetlana Yuryevna Fridenberg - General Director.
«Pen World Russia»- “Leader of information services in the segment “Luxury” The company was represented by Vadim Sergeevich Zhuravlev - Editor-in-Chief.
Organizing committee of the award "Russian Trade Olympus":
Shelishch Petr Borisovich Deputy of the State Duma of the Russian Federation, Deputy Chairman of the Committee on Legislation, Chairman of the Union of Consumers of the Russian Federation;
Panina Elena Vladimirovna - Deputy of the State Duma of the Russian Federation, Deputy Chairman of the Committee on Economic Policy, Entrepreneurship and Tourism, Chairman of the Moscow Confederation of Industrialists, Entrepreneurs and Employers;
Perederiy Vladimir Grigorievich First Executive Vice-President of the Russian Union of Industrialists, Entrepreneurs and Employers;
Sharov Andrei Vladimirovich Director of the Department of State Regulation in the Economy of the Ministry of Economic Development and Trade of the Russian Federation;
Petrov Andrey Anatolyevich - Deputy Head of the Department for the Implementation of Interregional Programs of the Department of Urban Planning Policy, Development and Reconstruction of the City of Moscow; Moscow Government
Ponomarev Mikhail Nikolaevich Deputy Minister of Regional Development of the Russian Federation;
Tselykh Alexey Borisovich - Managing Partner of Retailer GROUP.
Information sponsors of the Russian Trade Olympus award:
Official Internet Partner
Rambler real estate
General media partner
Community of retail professionals Retailer.RU
General information partner
Information agency Malls.ru
Official media partner
Online edition Gazeta.ru
Official media sponsors:
Russian business portal Alliance Media
News agencies:
FSUE RAMI RIA Novosti, Lenta.ru, Prime-Tass, Yarmarka.net, Retail.ru, InterMedia, Unipack.ru, Tradeline.ru,
Print mass-media:
"Russian Trade", "News of Trade" magazines, "Equipment", "Restaurateur", "Torgovaya Gazeta", Publishing House "Economic Newspaper", "Mall", "Kutuzovsky Prospekt", "Boss", "Commercial Real Estate", "Moscow Times", "Trade Equipment", "Modern Restaurant", "Commercial Director", "Financial Control", "Rodionov Publishing House", "Company", "Square Meter", "MiR. Moscow and Regions”, “Joint Stock Bulletin”, “Trade Equipment in Russia”, “Pen World Russia” Magazine, “Europaproperty”, “Restaurant, Shop”
Contact Information:
Organizing Committee of the Russian Trade Olympus Award
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Among the hundreds of buildings under construction today that are related to the cultural and spiritual life of the Belgorod region - churches, houses of culture, libraries and others - there are certainly those that will go down in the history of the city's architecture. Wooden, in the traditions of the architecture of the North of Russia, the Temple of Faith, Hope, Love and their mother Sophia, the unique silhouette of the new Philharmonic... These and other "pearls" appeared in our country in spite of and "in spite" of all crises. As the saying goes, man does not live by bread alone. Even despite the fact that last year the total volume of construction in the region decreased by almost a third, the governor and the government found opportunities to support extraordinary construction projects and gave the opportunity to implement them to the most talented architects and the most promising construction companies. One of them is Design Company Zolotaya Liniya LLC, whose creative team is headed by Irina Nikolaevna Chechel. The unique objects that the Golden Line has been dealing with recently will become real sights of Belgorod ...
"Beauty in the temple - it is for everyone"
This "holy place" - a cultural and educational center on Koroleva Street - was planned to be built a long time ago. As a missionary complex, carrying the idea of promoting Orthodoxy. The "heart" of the project was to be a wooden temple of Faith, Hope, Love and their mother Sophia. The architectural idea of the cultural and educational center, put forward by Bishop John, was developed many years ago by Kolesnikova L.I. -chief architect of the Belgorod and Stary Oskol diocese. They began to build the building on their own, but soon they realized that the construction of a huge structure requires serious cash injections and the active participation of well-savvy professionals. For two years, the construction that had begun (the foundation pit and foundation foundation in several rows of blocks) was in a “frozen” state before it was decided to continue it, by combining the efforts of many construction organizations for this.
The regional government got involved and literally did not let this building die. A tender was announced for the general design of the facility, - says Irina Nikolaevna. - In February 2007, we won it. And they started working - practically from scratch. In a couple of years, from the original project, in fact, only the architectural solution, the author's idea remained: time has passed, the conditions on the construction market have changed, the requirements for fire safety and functional content have become tougher. In a word, we had to re-develop in full the entire architectural and construction part, all engineering work, interiors, landscape design, and external networks.
A year and a half later, in September 2008, the design and estimate documentation for the facility went for examination, then construction began. And when only a few months remained before the commissioning of the cultural and educational center, disaster struck.
I remember how we were sitting at a planning meeting in the Philharmonic building under construction, and a colleague called me: “Our church is on fire!” I and a few other people got into the car and rushed to the bridge, - Irina Nikolaevna recalls. - From the panorama that we saw from there, everything turned upside down in our souls - domes were blazing with might and main, clouds of black smoke were pouring towards Shebekino from the side of the temple. The walls, the entire roof, the domes burned to the ground. Only the crosses survived - by some unimaginable miracle. Vladyka said, since they are intact, it means that the temple will still be...
Rolled up sleeves. Surveys began, tests of the damaged building, part of the structure had to be dismantled, something restored, something left. And three months later, new domes were already shining on the temple, literally reborn from the ashes. So he was saved a second time.
It was the fifth of August outside. We drove up to the temple at the moment when Father Sergiy consecrated the first dome and it was just being lifted up, - says Irina Nikolaevna. - There are few such exciting moments in life, believe me! Later, we supplemented the local architectural ensemble with a bell tower, although initially it was not in the project. Now the ringing of its nine bells, including the two-ton "giant" Blagovest, is heard by the whole of Belgorod.
… The opening day of the cultural and educational center has become a real holiday. On May 1 of this year, Patriarch Kirill arrived in the city. The honored guest was struck by the way the idea of enlightenment, which Belgorod residents put into this project, was embodied - its main goal was to unite education and religion. He thanked the government of the region and handed over certificates of honor to the builders - the creators of the complex. Including the architect Irina Chechel.
This was not our first Orthodox project, she says. - Before that, we participated in the creation of churches in the villages of Lapygino, Tolokonnoe and in the White Well. (By the way, in the Belgorod region only for last year 9 new churches were completed and 15 old churches were restored.)
For myself, I do not divide our objects into secular or church ones - on each of them we give all our best without a trace, we try to make them sound and beautiful. Any person can enter the church and see the beauty that they have never seen in their lives. Because in the temple it is for everyone. Therefore, working with such projects, I always want to do something special, beautiful - for all people - the architect believes.
“We put our project on the governor's table. He liked this…"
Another object - no less complex and unique than the cultural and educational center on Koroleva Street - "Golden Line" has been working for about five years. This is the reconstructed building of the Belgorod Philharmonic. - And although our previous construction can be attributed to religion, - says Irina Nikolaevna - and the current one - to musical culture, both of them, of course, from the field of the Spiritual. So, our approach to them could be extremely creative. Truly creative...
... And it all started with a banal repair of the roof. In 2005, the Philharmonic Society was transferred to the building of the former Palace of Culture of the Railwaymen. It was simply impossible for artists to work in it - half-rotten, with moldy walls, collapsed floors and a leaking roof for years, the building urgently needed to be put in order. Golden Line received an order to replace the roof, but it soon became clear to everyone that the entire building needed to be repaired.
“We were given the go-ahead now for the repair of the entire building - and again we thought,” recalls Irina Nikolaevna. - Freshly painted walls are, of course, good, but the old lighting system, the staging, the acoustics of the building are simply no good! In 2007, we signed an agreement with UKS for the overhaul of the building of the Palace of Culture of the Railwaymen. We were ready to start work when the governor became interested in the project. And I found the facade of the Palace of Culture too boring, its main hall - not very comfortable, and the building itself as a whole - not worthy of the creative tasks and scope of the Philharmonic. I knew what local musicians have been dreaming about for a long time. So she proposed to close the old facade of the building with a new volume of extension. But not simple, but with an organ hall. Something from the realm of fantasy... We carefully drew our plan, and after a while we presented our ideas to the governor. He liked this…
According to the project proposed by the author Irina Chechel, the building was supposed to quickly turn from a typical project of the Soviet era into a modern temple of music with a unique facade and the adjacent territory transformed beyond recognition...
Organ hall in Belgorod? This is from the realm of fantasy!
… The difficult happiness of presenting a modern philharmonic complex with an organ hall to his native city does not fall to the lot of every architect. And we were just lucky that this object was entrusted to the Golden Line. The task is not easy and very responsible. Several times the specialists of the "Golden Line" went to the Moscow International House of Music to study all the subtleties of the "organ-building" business. Pavel Nikolaevich Kravchun, President of the Union of Organists of Russia, Chief Custodian of the MMDM Organs, was invited as a consultant. We studied how the organ and the hall are arranged, how they should work acoustic system, in what microclimate this “tool of tools” should exist.
And there was a whole sea of such nuances! - continues Irina Nikolaevna. - Research colossal work was done, everything was checked down to the millimeter. While developing the project, we ended up "putting" our organ on a "floating" platform, not connected to the building structure, so that vibration from vehicles passing along the street would not be transmitted to the instrument. The Philharmonic building, due to its uniqueness, has become the most difficult in my career. Everything that I knew as an architect, everything that my teachers taught me, all the experience that the Golden Line has accumulated over 10 years of work, we applied in this project. Just imagine: in addition to the unique organ hall, the building has two more halls, completely different. In the old part - a large one, with 642 seats, for classical music, with its precisely calculated acoustics, specially selected finishes. To make a balcony for VIPs and media representatives, surveys were carried out. Wells were drilled inside the hall - the columns were passed through the floors of the first floor into the basement, put on their foundations. There was not enough height to go to the balcony tier - they removed the span between the last and penultimate farms, lifted the existing metal structures and digested them upstairs.
Another room is smaller. It is multifunctional, designed for 300 seats and designed for conferences, balls and chamber concerts. According to the project, comfortable make-up rooms for artists will be located in the superstructure above the old building, made in metal structures. - Working on this project was extremely difficult, but interesting, - says Irina Nikolaevna. - On the idea of the facade, for example, I worked for 8 months. I searched at exhibitions, on the Internet for unique materials for finishing facades. The idea to offer a three-dimensional structure symbolizing the “waves of music” did not come immediately. The design consists of new generation materials (now we are just waiting for their delivery from Germany) - high-pressure laminated panels in golden color. It's nice that everything conceived by the author of the object is carried out by the builders, in the words of Irina Nikolaevna, "with the greatest accuracy." Every day the appearance of the building is drawn more distinctly, more and more attracting the eyes of passers-by. - This is a hard-born child, but everyone - both its creators and the audience who will come to the Philharmonic for concerts next fall - I hope they will be satisfied with him, - says the architect. - I would like to think that we have managed to offer an original creative idea, and, even if only with a few strokes so far, have “drawn” the future look of Belgorod, what it will be like in fifty years. It is said that architecture is music frozen in stone. And I am architecture for me: "... this is work multiplied by the work of the soul and the desire to give it all to people." I don't think it's better to say...
Irina Chechel
Unbelievable, but true: now, coming to the fitness club, you can activate all the muscles in the course of one workout! This gift was prepared for us by a network of fitness clubs - it was from the beginning of the year that the introduction of a new training system began there. The implementation process of Smart Fitness, which received a truly cosmic name X-Evolution, in fact, is a complete reboot of the minds of fitness instructors and clients of the network's clubs.
On a sunny May day, we met with Irina Chechel, Marketing Director of X-Fit, and talked about the network's innovative program.
InFit: Irina, please tell us about your new project X evolution. Why did you decide to implement new system club training?
Irina Chechel: Over the past two years, the unique X-Fit expert team has been working on the product that we have now launched on the market. Our experts traveled to the USA, Europe, to world fitness gurus in order to collect unique developments and transfer them to effective system training, which we called Smart Fitness. This set of exercises is so unique that we have applied for registration of both the name and the training system itself. We have offered our club members a training system that can only be obtained from us and not from any other club.
The X-Evolution project is the process of introducing the Smart Fitness system to all X-Fit clubs. It is impossible to simply take and change the training schedule - it is necessary to explain the reasons for innovations and justify them. Any novelty, regardless of the content, can cause both positive and negative emotions. You understand that at the initial stage, a person can refuse even what is good for him. Just because there is a habit, conservatism.
Therefore, it is imperative to explain and demonstrate the novelty - both to the club's customers and, of course, to the staff. A person should clearly see how it works. Therefore, it is necessary that there be a certain close-knit group, a group of like-minded people who would demonstrate by their example how good the new trend is. When others see the results with their own eyes, they themselves tend to join.
This is how X-Evolution is conceived and implemented. We started by rebooting the coaching staff at all clubs in the network. Members of the expert team, the Smart Fitness author group, traveled to all regions in 2-3 weeks and conducted trainings and drills for staff and coaching staff explaining the new fitness program in detail. next step was a reboot in Moscow clubs. We gathered all the instructors in one of our oldest clubs, in Altufyevo, and held an intensive Smart Fitness training. They were a kind of litmus test for us. After all, if they, professional coaches, accept and believe in the idea, they will subsequently be able to fully transfer this knowledge further to their clients, club members. Their delight showed us that the direction is set correctly for one hundred percent! Already in March, we “rebooted” our clients as well. And, moreover, we have already started internal competitions between Smart Fitness beginners!
We will sum up the intermediate result on June 8 - at the Outdoor Competition 2013. It will be a kind of relay competition - each club will be represented by a group of 20 followers of the system. It will be fun, incendiary and very dynamic!
InFit: How do you explain such a revolutionary name - Smart Fitness? Can it be said that " smart fitness» - a new word in the fitness industry?
Irina Chechel: We thought that "whatever you call a yacht, so it will float." We could come up with some kind of abstruse name, but this, in our opinion, does not make sense. The word Smart already associates us with something smart, advanced, advanced, innovative. There were practically no disputes about the name - it was an absolutely team decision. We accepted it immediately and unambiguously, with all our hearts. This is a multifaceted story, and immediately arouses interest - what's inside?
InFit: How is the implementation of the new program going in the clubs? Does it eat the first results?
Irina Chechel: You understand that the new should also be interesting. We have introduced gaming and competitive elements into the promotion process. Fitness is an extremely difficult business to promote. We invite people to work hard, and for their own money. And others at this time lure with entertainment, entertainment, beautiful dresses and prizes. But if you join Smart Fitness, then after 3 months you simply won’t recognize yourself. And it costs much more than a moment of pleasure.
InFit: What is the main benefit of functional training programs? On what principles are they built?
Irina Chechel: I am not an expert in this field. But knowledgeable people, our experts and the fitness director, showed and proved to me that standard workout imperfect, since in almost one hundred percent of cases it is aimed at one of the physical skills. Either you are training strength, or agility, or flexibility, or maybe coordination - but, most often, one thing. Here is a good example. When we were just introducing training with TRX loops, all trainers were required to complete a training course in order to then offer clients to work with this projectile as a training option. And despite the “creaky” beginning, literally after 5 months this training became the most favorite among both the club members and the coaches. What was the beginning of the same transformation of the usual strength programs in Smart fitness programs and in gym. And in the fall, the second wave of X-Evolution will roll with Smart fitness programs in the gym and pool. You understand - no one will refuse to have a pumped body with a magnificent relief and the ability of the body to masterfully overcome all barriers.
That's why we came up with Smart Fitness - after all, everyone wants the body to obey him and not let him down at the right time. This fusion of various directions affects the work of absolutely all muscles, even small ones. In addition, the small muscles continue to work after the end of the training - our guys checked this fact together with the experts.
But the main thing is not even numbers. For me, the absolute benchmark is what our Smart Fitness experts do to their bodies. We were filming a short promo video during the reloading of clubs in Moscow, where the guys talk about the program, and I saw how they do it. I was shocked! What they are doing is simply impossible! You can see the difference even between them and the professionals who follow them! Subsequently, we did a shoot with our experts and models in support of the campaign - and there you could see who really knows how to control his body. It would seem the same poses - but the difference was huge! For me, this was perhaps the most powerful argument.
InFit: What types of training are there and how do they work? Can everyone train according to this system or are there restrictions?
Irina Chechel: The restrictions are standard. The welcome package, which the client receives when purchasing a card, includes mandatory fitness testing. In its course, it is revealed which sports mode is best for the client, the load level is calculated. Smart Fitness, just has an additional advantage, because. designed for any "average" person. Now the presented Smart fitness package in group programs allows any Club Member to comprehensively pay attention to strength, flexibility, coordination, agility and so on. Here are some of them:
Low Core - emphasizing the load on the lower body, the muscles of the center are being worked out, joint mobility training is connected, there is an active effect on the stabilizing muscles;
Step Fit - cardio training using step platforms, also allows you to increase strength muscle corset, dramatically progress in muscle proportionality and coordination. And what is very important - with low intensity to achieve a high result;
Body&Mind - combining the static elements of yoga with more dynamic exercises gives an amazing effect of functional strength, mobility of all joints, a strong center of the body, healthy spine;
Flex Fit - includes both complete muscle relaxation and active stretching, while productively affecting the entire muscle tone, removes blocks in the muscles of the back, emotional fatigue, supports the fat-burning effect;
Atletica - complex exercise of different intensity and direction, combined according to the principle of alternating aerobic and anaerobic loads.
But we carefully approach any individual features and requests of our Club Members in individual lessons.
InFit: What's in the Ideal Functional Training Formula?
Irina Chechel: Great question! We believe that the secret to the success of Smart Fitness functional training is this: in a short period of time, using the combination, alternation, duration and number of repetitions of the correct functional exercises creates an evenly productive workout for all physical qualities a person with the maximum inclusion in the work of all large and small muscles.
InFit: What results can be achieved and why does it take less time?
Irina Chechel: You yourself know that it is absolutely useless to practice irregularly, with interruptions. There are no miracles in the world. But if earlier, in order to achieve a quick and high-quality result, we recommended attending group classes at least 5 times a week, then with functional training according to the Smart Fitness system, 3 times a week is enough. This is despite the fact that the small muscles continue to work for about two more days. And if you follow the advice healthy eating and acceptance sports supplements, then the result will not keep you waiting.
InFit: For those who are already interested in the new program. How can you get to know her and try it on your own experience?
Irina Chechel: In all clubs of the X-Fit network. Come try it, we are waiting for you!
InFit: Irina, a small question in the end - have you already tried the Smart Fitness system on yourself?
Irina Chechel: Yes, of course! But, since I am a working person, I cannot attend group classes. I work out with a personal trainer. And by the way, those who take care of themselves on a serious level will understand me - group classes support very well physical form but nothing can replace a professional personal trainer. And, I must say, X-Fit has a very sane price tag. The competitive advantages of X-Fit have always been excellent equipment and a brilliant coaching staff. And now we have a system that has strengthened and enriched two main advantages - Smart Fitness. Now we can do everything!
Addresses X-Fit clubs can be seen.
