If not, I’ll tell you everything now...
It was like this: Chelyabinsk Traktor was going to compete in the Spengler Cup in Switzerland in the 1993-1994 season. And at that time, the South Ural hockey team had a yellow tractor on its jersey (photo 3). Swiss marketers shook their heads and offered their help in creating a new emblem for the Chelyabinsk team, in order to Russian hockey players looked more impressive at this tournament. After some time, several options for a new team symbol were faxed from Europe to the Chelyabinsk club... It is not surprising that in the minds of European designers, when creating the emblem of a club from the Russian outback, only one association “popped up”: the bear. And white...
Therefore, this beast was used in all proposed options. As a matter of fact, one of them was chosen. And when the Traktor hockey players arrived at the Spengler Cup, there was already a new form And new logo: An angry polar bear chewing a hockey stick, and in the background there were... bloody splashes (photo 2).
However, having returned to Russia, the Chelyabinsk residents continued to perform with the “good old” yellow tractor on their sweaters. And only in 1995 the bear (albeit without blood stains) firmly established itself as the emblem of the South Ural club (photo 1). Perhaps forever.
Thus, an anonymous designer from Switzerland, who did not even suspect that there are no polar bears in Chelyabinsk, became the author of the logo for one of the most recognizable South Ural brands.
By the way, Chelyabinsk is deservedly considered the most “hockey” city in Russia and it is not surprising that it is here that the match will take place"All Stars of the KHL 2013".
Additional interesting things: 1) At the beginning of 2011, they wanted to change the Traktor emblem, but the fans staged an “Internet uprising” against this decision and left the emblem 2) Willy-nilly, the Chelyabinsk Traktor introduced the fashion in Russia for “aggressive” animals as emblems hockey teams. And HC "Orenburg" even placed a tiger on its sweaters, which, like our bear, chews through a hockey stick. 3) In fact, “Traktor” has had more than a dozen emblems over its long history. For example, with the “majestic” letter “T” (photo 4), the Chelyabinsk team won bronze medals USSR Championship in 1977. 4) It is curious that all of Traktor’s most important achievements are associated with the name of the team’s current head coach Valery Belousov. In the same 1977, he was a field player for Traktor, and in 1993 and 1994, when the South Ural club again climbed to third place on the podium, he was a novice coach. In 2011, Belousov again became the coach of the Chelyabinsk team and already in 2012 he won the Continental Cup with Traktor. So, along with the white bear, Valery Konstantinovich can also be considered the main mascot of Traktor).
https://www.site/2017-07-18/traktor_razrabotal_novyy_logotip_na_sezon_17_18
Traktor has developed a new logo for the 2017/18 season
Hockey club Traktor presented a new emblem and concept under which the club intends to hold its 70th anniversary season. According to the press service of the black and white team, the new logo is based on the team’s first emblem, developed in the 70s at the ChTZ design bureau, which looked after the team. Last year, this particular logo won the vote among fans, receiving more than 10 thousand votes. The main message of the new logo is “Generation T”. Traditions are important for the club, the support of fans is important, which helps the players fight for victory.
Traktor HC website
“The Generation T logo consists of several elements. The letter “T” symbolizes the troika of attack and is made in the form of an indicator of the direction of attack. The attack is supported by the defense and goalkeeper, depicted in the logo in the form of a shield. The word “Generation” unites fans and the Traktor club, the main hockey brand of the Chelyabinsk region,” says the club’s press service.
The new concept will be presented to fans during the Traktor Open-2017 festival on August 4. The logo will appear on the team's game jerseys after December 27, when Traktor celebrates its 70th anniversary.
Do you know why the emblem of the Chelyabinsk Traktor is a polar bear? where did this logo come from and who came up with it?
If not, I’ll tell you everything now...
It was like this: Chelyabinsk Traktor was going to compete in the Spengler Cup in Switzerland in the 1993-1994 season. And at that time, the South Ural hockey team had a yellow tractor on its jersey (photo 3). Swiss marketers shook their heads and offered their help in creating a new emblem for the Chelyabinsk team, so that Russian hockey players would look more impressive at this tournament. After some time, several options for a new team symbol were faxed from Europe to the Chelyabinsk club... It is not surprising that in the minds of European designers, when creating the emblem of a club from the Russian outback, only one association “popped up”: the bear. And white...
Therefore, this beast was used in all proposed options. As a matter of fact, one of them was chosen. And when the Traktor hockey players arrived at the Spengler Cup, a new uniform and a new emblem were already waiting for them: An angry polar bear chewing a hockey stick, and in the background there were... bloody splashes (photo 2).
However, having returned to Russia, the Chelyabinsk residents continued to perform with the “good old” yellow tractor on their sweaters. And only in 1995 the bear (albeit without blood stains) firmly established itself as the emblem of the South Ural club (photo 1). Perhaps forever.
Thus, an anonymous designer from Switzerland, who did not even suspect that there are no polar bears in Chelyabinsk, became the author of the logo for one of the most recognizable South Ural brands.
By the way, Chelyabinsk is deservedly considered the most “hockey” city in Russia and it is not surprising that it will host the 2013 KHL All Stars match.
Additional interesting things: 1) At the beginning of 2011, they wanted to change the Traktor emblem, but the fans staged an “Internet uprising” against this decision and left the emblem 2) Willy-nilly, the Chelyabinsk Traktor introduced the fashion in Russia for “aggressive” animals as hockey team emblems. And HC "Orenburg" even placed a tiger on its sweaters, which, like our bear, chews through a hockey stick. 3) In fact, “Traktor” has had more than a dozen emblems over its long history. For example, with the “majestic” letter “T” (photo 4), Chelyabinsk residents won bronze medals at the USSR Championship in 1977. 4) It is curious that all of Traktor’s most important achievements are associated with the name of the team’s current head coach Valery Belousov. In the same 1977, he was a field player for Traktor, and in 1993 and 1994, when the South Ural club again climbed to third place on the podium, he was a novice coach. In 2011, Belousov again became the coach of the Chelyabinsk team and already in 2012 he won the Continental Cup with Traktor. So, along with the white bear, Valery Konstantinovich can also be considered the main mascot of Traktor).
In December 1947, Isaac Zaltsman signed an order reclassifying football team tractor plant to hockey.
In the late 40s, a skating rink was built on the seventh section of ChTZ, and hockey immediately became the face of the city. The interest of the fans was so great that the ice had to be surrounded by a fence and guarded by the police. Then Salzman ordered the construction of wooden stands for 9,000 people. But they could not accommodate everyone - on the day of the match, fans occupied the trees, roofs and balconies of houses around the stadium. Hockey united the whole city, fans and hockey players became a single organism, they became “Generation T”.
is a community that appeared with the team 70 years ago. These are Tankograd, Traktor, Traditions and Tribunes, who ardently support the “black and whites” in every match.
The logo is based on the legendary emblem, which was developed during the 1974/1975 season at the ChTZ design bureau. With her on their chests, Chelyabinsk hockey players won their first award - bronze medals at the 1977 championship. Last year, Traktor fans recognized the emblem with the letter “T” as the best in the club’s history. The poll was conducted on our official website, and almost 10 thousand people voted for the logo.
The Generation T logo consists of several elements. The letter “T” symbolizes the attack troika and is made in the form of an indicator of the direction of attack. The attack is supported by the defense and goalkeeper, depicted in the logo in the form of a shield. The word “Generation” unites fans and the Traktor club, the main hockey brand of the Chelyabinsk region.
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The official slogan of the 2017/2018 season is “Strength in generation.” The “Generation T” concept will be presented at the Traktor Open -2017 festival on August 4, along with a promotional video for the holiday season. Paraphernalia in the style of “Generation T” will also be on sale. Replenishment in the club store is expected after the start of the regular season
The logo will appear on the team’s game jerseys after December 27, when Traktor celebrates its 70th anniversary and says goodbye to the “70 AD” symbol, with which the team held a retro series of the 2016/2017 season called “7 matches - 7 eras.” . The Generation T emblem will be located as a chevron on the left chest.
In December 1947, Isaac Zaltsman signed an order that reclassified the tractor plant's football team into a hockey team. In the late 40s, a skating rink was built on the seventh section of ChTZ, and hockey immediately became the face of the city. The interest of the fans was so great that the ice had to be surrounded by a fence and guarded by the police. Then Salzman ordered the construction of wooden stands for 9,000 people. But they could not accommodate everyone - on the day of the match, fans occupied the trees, roofs and balconies of houses around the stadium. Hockey united the whole city, fans and hockey players became a single organism, they became “Generation T”.
This is a community that began with the team 70 years ago. These are Tankograd, Traktor, Traditions and Tribunes, who ardently support the “black and whites” in every match.
The logo is based on the legendary emblem, which was developed during the 1974/1975 season at the ChTZ design bureau. With her on their chests, Chelyabinsk hockey players won their first award - bronze medals at the 1977 championship. Last year, Traktor fans recognized the emblem with the letter “T” as the best in the club’s history. The poll was conducted on our official website, and almost 10 thousand people voted for the emblem.
The Generation T logo consists of several elements. The letter “T” symbolizes the attack troika and is made in the form of an indicator of the direction of attack. The attack is supported by the defense and goalkeeper, depicted in the logo in the form of a shield. The word “Generation” unites fans and the Traktor club, the main hockey brand of the Chelyabinsk region.
The official slogan of the 2017/2018 season is “Strength in generation.” The “Generation T” concept will be presented at the Traktor Open -2017 festival on August 4, along with a promotional video for the holiday season. Paraphernalia in the style of “Generation T” will also be on sale. Replenishment in the club store is expected after the start of the regular season
The logo will appear on the team’s game jerseys after December 27, when Traktor celebrates its 70th anniversary and says goodbye to the “70 AD” symbol, with which the team held a retro series of the 2016/2017 season called “7 matches - 7 eras.” . The Generation T emblem will be located as a chevron on the left chest.
Information and PR department of Traktor Holding Company Chelyabinsk
